Furthermore, the study finds that "employer outreach to younger audiences is seen as one key to future attraction of knowledge workers. The number of people connected through social media is increasing at an exponential rate, particularly among younger generations. Organizations are increasingly turning to social-media campaigns for recruitment, awareness and branding opportunities."
According to "Unearthing Possibilities: Human Resources Challenges and Opportunities in the Canadian Mineral Exploration Sector," a second report issued by the MIHR, the mining sector:
is not immune to the broad trend of an aging workforce—with 16 per cent of the workforce over age 55. Furthermore—and of particular importance—the sector has a shortage of workers in the middle parts of their career (aged 35 to 44), suggesting challenges with mid-career attrition.Thus, among other things, it finds that programs and initiatives to engage and retain the aging workforce are also important for the future success of the exploration sector. .
Source: Mining Industry Human Resources Council News Release (October 14, 2011)