“Dirty, dark, dangerous, and dull,” says Director of Operations Leo Reddy of the Manufacturing Skill Standards Council (MSSC). MSSC is the nationwide, industry-led organization focused on the core knowledge and skills needed by US production workers. “There’s definitely a concern among educators in attracting young people into manufacturing, a negative perception we have to improve,” says Reddy.Thus, many manufacturers try to appeal to younger workers by focusing on the "cool" products they produce or the tools that they use to produce them. "If all else fails, then manufacturers appeal to the rewards of a steady career in manufacturing." MSSC and the National Association of Manufacturers are trying close the employment gap and in September 2006 launched the U.S.’s first effort to establish nationally-recognized credentials for qualified manufacturing production workers.
Source: Manufacturing US "Dirty, dark, dangerous, and dull" (November 2006)