B&Q, one of the founders of the Employers Forum for Age in the United Kingdom, has become a case study for many ways in which an employer can utilize older workers for both the employees' and company's benefit. Policies on employee engagement, work-life balance, equal opportunities and internal communications have helped the retailer, as have experiments, such as opening a store staffed entirely by those 50 and older. In the latter case, a study showed that that store out-performed others in terms of profits, employee turnover, absenteeism, and inventory shrinkage.
Sources: theMatureMarket.com PRess Release (November 21, 2008); Human Resource Management International Digest "Employee engagement “does it” for B&Q: Diversity at the heart of business success" Vol. 16, Issue 7 (2008)