The principles include statements advocating public-private cooperation in the development of solutions, as well as the adoption of a holistic, optimistic view of aging. They represent the Global Coalition’s core focus areas--technology, innovation and biomedical research; health and wellness; education and work; and financial security. For those focused on the aging workforce, the fifth principle states:
A productive aging society requires a flexible approach to work, retirement and learning that enhances individual contributions to the economy and personal fulfillment over the life span.With such members as Aegon, Novartis, and Bank of America Merrill Lynch, and through its website, the Global Coalition aims to challenge and provoke corporate and global leaders to rethink and reshape their actions to maximize the potential of population aging.
“This unalterable demographic shift is already challenging our traditional institutions that as designed can only accommodate a fraction of the aging community they now serve,” said Michael Hodin, Executive Director of the Global Coalition on Aging. “These principles--the product of collaboration among our member companies--invite all stakeholders to address the demographic realities of our changing society. It is becoming increasingly clear that the governments, companies and individuals who take action to turn aging from one characterized by dependence and disability to healthy and active will be the winners of the 21st-century competitiveness race.”Source: Global Coalition on Aging Press Release (June 15, 2011)